- Country: Japan
- Founded: August 1, 1989
- Site: https://www.lexus.com/
- Players: -
Lexus is the luxury vehicle division of the Japanese automaker Toyota. The brand was introduced in 1989 in the United States, and it has since expanded to markets around the world.
The idea for Lexus originated in the 1980s, when Toyota realized that it needed to enter the luxury car market in order to compete with other automakers. Toyota formed a team to develop a new luxury brand that would be separate from Toyota, and in 1983, the project was named “F1,” or “Flagship One.”
The first Lexus model, the LS 400, was introduced in 1989 in the United States. It was followed by the ES 250, a mid-size luxury sedan, in 1990. In the 1990s, Lexus released a number of other models, including the SC 400, a luxury coupe, and the LX 450, an SUV.
In the 2000s, Lexus continued to expand its product line, introducing a number of new models, including the RX, a luxury crossover SUV, and the IS, a compact luxury sports sedan. In addition, the company has released a number of hybrid vehicles, including the RX 400h and the LS 600h, which are powered by a combination of gasoline and electric engines.
Today, Lexus is known for its focus on quality, luxury, and innovation, and its vehicles are popular with buyers around the world. The brand has a reputation for producing reliable and well-crafted vehicles that offer a high level of comfort and performance.