Land Rover is a British multinational car manufacturer headquartered in Whitley, Coventry, England. The company was founded in 1948 by Maurice Wilks, the chief designer at the Rover Company. Wilks was inspired by the Jeep vehicles he saw while serving in World War II, and he wanted to create a similar vehicle that could be used on the rough and rugged terrain of his farm in England.

The first Land Rover was introduced at the Amsterdam Motor Show in 1948, and it was an immediate success. The vehicle was designed to be rugged and durable, with a simple, boxy design that was easy to repair and maintain. In the 1950s and 1960s, Land Rover released a number of new models, including the Series II and Series III, which were popular with farmers, construction workers, and other people who needed a reliable and tough vehicle.

In the 1970s, Land Rover expanded its product line to include a number of luxury SUVs, including the Range Rover. This vehicle was designed to be more comfortable and refined than the company’s other models, and it quickly became popular with affluent buyers. In the 1980s and 1990s, Land Rover released a number of other luxury SUVs, including the Discovery and the Freelander.

Today, Land Rover is a subsidiary of the Tata Motors group and continues to produce a range of luxury SUVs and off-road vehicles. The company is known for its focus on quality, durability, and performance, and its vehicles are popular with buyers around the world.